Design a portal for customers aspiring to locally buy a Lincoln vehicle whilst keeping said design closely aligned to a white label framework.

Whilst working at Geronimo I had the opportunity to design not just for Ford but to open up a new revenue stream for our agency by pitching for a standardised dealership website that could be used in the Americas and Asia where Lincoln Motors are currently sold.

Lincoln brand foundation

• A craftsmanlike attention to detail

• Consciously creating our own world

• The vehicle is the center of attention

• Intimate, personal, warm

• Clever contrasts and intriguing juxtapositions

• Modern, pure

• Artful, sensuous

• Open, flowing spaces