Whilst working at Geronimo I had the opportunity to design not just for Ford but to open up a new revenue stream for our agency by pitching for a standardised dealership website that could be used in the Americas and Asia where Lincoln Motors are currently sold.
Lincoln brand foundation
• A craftsmanlike attention to detail
• Consciously creating our own world
• The vehicle is the center of attention
• Intimate, personal, warm
• Clever contrasts and intriguing juxtapositions
• Modern, pure
• Artful, sensuous
• Open, flowing spaces